Titlebook: Digital Innovations, Business and Society in Africa; New Frontiers and a Richard Boateng,Sheena Lovia Boateng,Longe Olumide Book 2022 The

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Creating Value in Organizational Communication: Analyzing Twitter Messages for Effective Message Chad forty-one Twitter posts of 123 interest group organizations (IGOs) were analyzed. Largely, high effective messages reveal an average of 9 verbs and 3.5 nouns per message, average of 37 words per message and 13.5 words per sentence. They also possessed an informal tone and are written in a direct s

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Influencer Marketing: A Bibliometric Analysis of 10 Years of Scopus-Indexed Research Regarding keywords, scholars have mainly focused on influencer marketing via social media platforms such as Instagram, YouTube, and Twitter. The results of the analysis found a potential research opportunity for more persuasive forms of influencer marketing targeted at children and adolescents. Thi

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Thirty-Four Years of Online Pharmaceutical Marketing Research: A Bibliometric Analysisre are the most productive country and institution, respectively, in respect to online pharmaceutical marketing research. At the same time, the . emerged as the most productive and most cited journal, with “Mackey TK” and “Liang BA” being the most relevant authors and “Schifano F” involved in most o

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COVID-19 Pandemic and the Small- and Medium-Sized Enterprise: Digital Strategies for Surviving in a to manual service delivery procedures, hence hampering the smooth implementation of the digital strategies in the initial stages. But the digital strategies enabled the SME to remain profitable in the face of the challenges the COVID-19 pandemic created.. Adoption of affordable and or low-cost digi

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Fairness in the Platform Economy: A Bibliometric Analysis of Journal Research Articles on the topic categories of crowdsourcing, crowdfunding, sharing economy, and the gig economy. Evolutionary trends in fairness in the platform economy tend to move from discussions revolving around digital platforms and resources that facilitate platform work to issues related to discrimination, bia