Titlebook: Digital Business and Electronic Commerce; Strategy, Business M Bernd W. Wirtz Textbook 2024Latest edition The Editor(s) (if applicable) and

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pester

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Big Data, Cloud Computing, and Blockchain Technology models, and the effects on the organizational IT infrastructure are discussed. Finally, blockchain technology is described and its structure is illustrated. The application of blockchain technology is examined in more detail using Bitcoin as a case study.

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Digital B2B Business Modelsamined. Using the 4S-Net Business Model, the most important B2B business models are classified into the four model types Sourcing, Sales, Supportive Collaboration, and Service Broker. Finally, the respective business model types are explained and their characteristics are presented.

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Foundations of Digital Businessformation. Building on this, the development stages of digital business are described, the service exchange process in the internet economy is discussed, and digital user behavior is presented. Chapter 1 concludes with the fundamental success factors of digital business.

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Mobile Businessvior in mobile business are outlined. The positions and strategies of market leaders in mobile business and the main user preferences and structures of mobile business are discussed in more detail. Chapter 2 concludes with a description of the success factors of mobile business.