Titlebook: Diginomics Research Perspectives; The Role of Digitali Lars Hornuf Book 2022 The Editor(s) (if applicable) and The Author(s), under exclusi

Consequence

Marketing in a Digital World, (perceived) added value for consumers. Using three specific application areas as examples (chatbots, voice assistants, and data privacy management), we show how firms can combine innovative marketing technologies and consumer interests in a purposeful manner.

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Virtual Business Incubators: A Support for Entrepreneurship in Rural Areas?, approach set forth by Charmaz (2014). The main contribution of this research is the application of the VBI concept in the rural entrepreneurship context, with the aim of overcoming the challenges inherent to this context while conserving its benefits.

iodides

2731-0477 lars.Offers a transdisciplinary perspective on the future of.This book focuses on traditional fields of business studies and economics and how digitalization has affected them. It provides an overview about the lessons learned from academic research and highlights implications for practitioners. Dig

Ebct207

https://doi.org/10.1007/978-94-007-6821-5focus and introduces a new way of working in HRM, known as HR analytics or people analytics. The fact that the various topics are not independent of each other and indeed intersect with each other is illuminated in the individual sections.

觀察

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Book 2022 lessons learned from academic research and highlights implications for practitioners. Digitalization has not only changed the ways business administration and economics are taught, but also the substance at the core of the two disciplines. Chapters from expert contributors define and carefully eval

瑣事

Human Resource Management in a Digital Environment,focus and introduces a new way of working in HRM, known as HR analytics or people analytics. The fact that the various topics are not independent of each other and indeed intersect with each other is illuminated in the individual sections.

婚姻生活

Asset Pricing in Digital Assets,ovides an overview for interested readers of how digital assets compare to traditional asset classes, how a blockchain works, and an assessment of whether academic research has uncovered first trading strategies and other relevant findings in this emergent asset class of virtual tokens.

漸變

Ulrike Lorenz-Carl,Frank Mattheis (perceived) added value for consumers. Using three specific application areas as examples (chatbots, voice assistants, and data privacy management), we show how firms can combine innovative marketing technologies and consumer interests in a purposeful manner.

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