Titlebook: Differential Games in Marketing; Steffen J?rgensen,Georges Zaccour Book 2004 Springer Science+Business Media New York 2004 Advertising.gam

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Advertising Models,selling. The planning of advertising involves a number of decisions concerning advertising budgets, media and copy selection, and the timing of advertising efforts. A key empirical issue here is to ascertain the effects of advertising media and copy.

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Models of Marketing Channels,litating role in contracting and moving the products to the final consumer. In recent years there has been a considerable interest in the concept of Supply Chain Management (SCM). The idea here is to take an integrated view of the channel, stressing the benefits of coordinated actions and informatio

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Conclusions,, the importance of . studies, the use of . methods to gain insights into large-size models, the incorporation of the . that prevail in real world competition, and the possibilities of applying more realistic ..

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Michael Voigtl?nderst der Lohn einer Mitarbeiterin in einer Praxis ein Zeitlohn, d. h. für einen bestimmten Zeitraum wird ein vereinbartes Entgelt bezahlt. Wo Pr?mien an die Mitarbeiter bezahlt werden, die vom Arbeitsumfang abh?ngen, wie z. B. bei einer Pr?mie für jeden Krankenschein über einer bestimmten Grenze, da t

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