Titlebook: Developing International Strategies; Rudolf Grünig,Dirk Morschett Book 2017Latest edition The Editor(s) (if applicable) and The Author(s),

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Book 2017Latest editionhlights the challenges faced by international companies and discusses useful decision processes. ..The book offers valuable insights for company executives, participants in Executive MBA programs, and master’s students..

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978-3-662-57116-3The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer-Verlag GmbH, DE

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Carlos J. Torelli,Maria A. Rodaseral Institute of Technology in Zurich is presented which gives a broad view of internationalization. Then, economic internationalization is looked at. To do so, export, import and FDI figures are considered. The internationalization of the economy has many facets and reasons. This is shown with the

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Carlos J. Torelli,Maria A. Rodaseral Institute of Technology in Zurich is presented which gives a broad view of internationalization. Then, economic internationalization is looked at. To do so, export, import and FDI figures are considered. The internationalization of the economy has many facets and reasons. This is shown with the

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Introduction: Growing Up in the Risk Societye markets of many Western European and North American companies are saturated. As new competitors from emerging markets are entering these markets, competitive intensity is high. Entry into growing markets, especially in emerging countries, represents a way to create a future for the company. This c

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Rebecca Bernstein,Andrew McWilliam effective way to reduce costs is to relocate production or sourcing to a country with lower costs. This chapter shows, how general strategic planning can lead to the need to analyze possibilities for relocating production and sourcing activities. First, the value chain analysis is presented. This a