| 書目名稱 | Designing the Music Business | | 副標題 | Design Culture, Musi | | 編輯 | Guy Morrow | | 視頻video | http://file.papertrans.cn/270/269060/269060.mp4 | | 概述 | Uses case studies of well-known international artists as an entry point for readers to grasp key theoretical concepts and ideas.Presents unique firsthand observations of music video production and gra | | 叢書名稱 | Music Business Research | | 圖書封面 |  | | 描述 | .This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites..Popular music is a multimedia, discursive, fluid, and expansive cultural form that, in addition to the music itself, includes album covers; gig and tour posters; music videos; set, stage, and lighting designs; live concert footage; websites; virtual reality/augmented reality technologies; merchandise designs; and other forms of visual content. As a result, it has become impossible to understand the meaning and value of music without considering its relation to these visual components and to the interrelationships between them.. Using design culture theory, participant observation, interviews, case studies, and a visual methodology to explore the topic, this research-based book is a valuable study aid for undergraduate and postgraduate students of subjects including the music business, design, arts m | | 出版日期 | Book 2020 | | 關鍵詞 | Music Business; Popular Music; Graphic Design; Stage Design; Music Video; Virtual Reality; Augmented reali | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-48114-8 | | isbn_softcover | 978-3-030-48116-2 | | isbn_ebook | 978-3-030-48114-8Series ISSN 2522-0829 Series E-ISSN 2522-0837 | | issn_series | 2522-0829 | | copyright | Springer Nature Switzerland AG 2020 |
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