Titlebook: Designer Politics; How Elections Are Wo Margaret Scammell Book 1995 Palgrave Macmillan, a division of Macmillan Publishers Limited 1995 cam

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Gurleen Kaur Sodhi,Sanjai Saxenassure groups and charities. Thatcher’s Conservative Party led the way with the hiring of Saatchi & Saatchi in 1978 and the incorporation of marketing expertise at high levels of influence in the party organisation. By the late 1980s Labour had become the new marketing leaders, Peter Mandelson its dr

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https://doi.org/10.1007/978-1-349-23942-9campaign; election; elections; government; information; marketing; media; news; politics

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978-0-333-58672-3Palgrave Macmillan, a division of Macmillan Publishers Limited 1995

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Introduction: Propaganda and Political Marketing,dy Thatcher was regarded as central, both at a personal level and as populist leader. The ‘marketing of Margaret’ provided the common currency of political discussion: the Iron Lady image, the tabloid press cult of Maggie, the personal details of appearance and image, the deepening of her voice, the

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,The Rise of Thatcher: Political Marketing’s Quantum Leap,arty, was an outcome that few predicted even a few months previously. The Conservative Party had been in open disarray since its ignominious defeat a year previously in the ‘Who governs?’ general election of February 1974. Norman Tebbit’s autobiography, ., makes no attempt to hide the humiliation ma

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Marketing Triumphant: Falklands Fallout,y months of her tenure. The government’s ‘honeymoon’ with the voters quickly began to wane. Inflation soared, aided by the doubling of VAT in Chancellor Howe’s June 1979 budget, and so too did unemployment, climbing to more than 2.5 million by April 1981.. The Social Democratic Party, launched in Ma

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Government Publicity: Managing the News,blicity. Government’s relations with the media, particularly with television and the Westminster correspondents’ lobby, and the allegedly improper use of the Number 10 Downing Street press office, became political issues during Mrs Thatcher’s second administration. In her third term, the scale and n