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Titlebook: Defending Your Brand; How Smart Companies Tim Calkins Book 2012 Palgrave Macmillan, a division of Nature America Inc. 2012 brand.business.

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樓主: coherent
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發(fā)表于 2025-3-26 21:50:46 | 只看該作者
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發(fā)表于 2025-3-27 15:26:28 | 只看該作者
https://doi.org/10.1007/978-3-642-56883-1ense battles playing out in this realm. If you can reduce the number of people who try your competitor’s product, you can be quite confident it will fail to develop into a successful, established business.
36#
發(fā)表于 2025-3-27 20:45:59 | 只看該作者
Norbert H. Brockmeyer,J. K. Rockstrohntrant has secured distribution, gained brand awareness, and generated trial. You can’t limit awareness once people are aware; it is just too late. Similarly, you can’t block trial when people have already tried a product or service. All that is left—the only remaining opportunity for an established
37#
發(fā)表于 2025-3-27 23:19:27 | 只看該作者
Diagnostik und Therapie von Alkoholproblemenlank was supremely confident about the new products and had invested a large part of the company’s marketing budget in a launch plan that included a $4.4 million Super Bowl commercial. He told a reporter from ., “Under Armour controls its own destiny. We believe there are better fabrics, better tech
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發(fā)表于 2025-3-28 10:28:30 | 只看該作者
Diagnostik und Therapie von Alkoholproblemen4.4 million Super Bowl commercial. He told a reporter from ., “Under Armour controls its own destiny. We believe there are better fabrics, better technology, and better innovations … people are going to try us.”
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