Titlebook: Decoding Women’s Magazines; From Mademoiselle to Ellen McCracken Book 1993 Ellen McCracken 1993 Acquisition.Advertising.consumer.minority.s

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Eberhard K. U. Gross,Reiner M. Dreizlerrs of leading the industry, it suffered significant declines in growth and profitability in 1979. By 1980 advertising volume was down for all but . and ., and only . and . had not suffered drops in circulation.. The declines continued throughout the early 1980s while publishers and editors tried a n

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The History of Dental AnthropologyCPMs (cost per thousand), publishers hoped to compete with the wide exposure television gave advertising messages. By the end of the 1960s, however, many magazines abandoned this drive for massive readership,. emphasizing instead their ability to reach special, affluent segments of the market; the n

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Dental Anthropology - An Introductionese publications are difficult to find outside areas with large minority populations. These magazines are important, however, because they reach a substantial, growing sector with consumerist messages that are ostensibly personalized with the specific cultural heritage of minority groups. By harness

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The History of Dental Anthropologyof readers that attract advertisers can be constituted both economically and thematically. The redesigned ., for example, focuses on monied consumers, while a magazine such as . concentrates its audience thematically, addressing women interested in losing weight. Magazines such as . and . seek diffe

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