Titlebook: Decision Making in Marketing and Finance; An Interdisciplinary Paul Sergius Koku Book 2014 Paul Sergius Koku 2014 Marketing-Finance.Interfa

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Indecisive

Logical Views and System Securitygenerates revenue for the firm, therefore it is the engine or, better still, the gasoline in the engine that keeps the firm running. A mistake in pricing could easily make the firm go bankrupt or out of business. Several books have been written on pricing and economists have devoted a significant ef

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motivate

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https://doi.org/10.1007/978-0-230-00107-7t of marketing, and more so to marketing managers. The fact is the role of salespersons (salesmen and saleswomen) in the success of companies cannot be underestimated. Therefore, a good knowledge of their role and how to manage them is essential.

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https://doi.org/10.1057/9781137444776Marketing-Finance; Interface; Advertising; communication; Customer Lifetime Value; decision making; manage

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The Customer Lifetime Value,en have to wrestle with. Common as the questions are, the answers are not simple, and the fact that such questions are now the norm suggests the following:.Commenting on the importance of customer loyalty, Reichheld states, “Experience has shown us that disloyalty at current rates stunts corporate p