Titlebook: Decarbonizing Freight Transport; Acceptance and Polic Sarah Pfoser Book‘‘‘‘‘‘‘‘ 2022 The Editor(s) (if applicable) and The Author(s) 2022 S

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Hans-Dieter Lippert,Walther Weissauervoid, shift and improve strategies. These determinants are profitability, customer demand, availability of infrastructure, organizational efforts and legal framework. Theoretical support for these determinants comes from the technology acceptance model.

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Conceptual Background,er 2.2. The common sticks-carrots-sermons typology is presented, which involves three main types of measures, namely regulation (“sticks”), economic incentives (“carrots”) and information instruments (“sermons”).

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The Acceptance of Sustainable Freight Transport,void, shift and improve strategies. These determinants are profitability, customer demand, availability of infrastructure, organizational efforts and legal framework. Theoretical support for these determinants comes from the technology acceptance model.

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