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Titlebook: Dealing with consumer uncertainty; Public Relations in Karin Bergmann Book 2002 Springer-Verlag Berlin Heidelberg 2002 Corporate Identity.

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發(fā)表于 2025-3-21 17:06:00 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Dealing with consumer uncertainty
副標題Public Relations in
編輯Karin Bergmann
視頻videohttp://file.papertrans.cn/264/263984/263984.mp4
概述New concepts for public relations and communication between companies active in the food and agrobusiness and the consumer.The practice-oriented proposals are based on an extended consumer survey
叢書名稱Gesunde Ern?hrung‘ Healthy Nutrition
圖書封面Titlebook: Dealing with consumer uncertainty; Public Relations in  Karin Bergmann Book 2002 Springer-Verlag Berlin Heidelberg 2002 Corporate Identity.
描述My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how. Intensive three-year research showed that industrial methods of food production are predestined to result in wayward fears and worry over its healthiness. This is due to the fact that during the process of industrialisation, we gradually passed responsibility for the quality of food into the producers‘ hands. This, in turn, has resulted in information gaps that we, as the addressees of diverse, often overwhelming and contrad- tory information supplied by varying sources, feel today. We exchanged the daily search for food for the daily search for information long ago. Con- quently, a practical concept for public relations stands at the end of my - search into the uncertain consumer. It accounts for uncertainty regarding processed food as a point of reference for public relations targeted towards various groups. Public relations oriented towards the futu
出版日期Book 2002
關(guān)鍵詞Corporate Identity; Public Relations; Publicity; communication; consumer safety; food industry; food safet
版次1
doihttps://doi.org/10.1007/978-3-662-04833-7
isbn_softcover978-3-642-07638-1
isbn_ebook978-3-662-04833-7
copyrightSpringer-Verlag Berlin Heidelberg 2002
The information of publication is updating

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沙發(fā)
發(fā)表于 2025-3-21 22:39:19 | 只看該作者
板凳
發(fā)表于 2025-3-22 02:33:10 | 只看該作者
Diet-Related Uncertainty: Empirical Results,representative poll. The expert discussion is used to structure the contents of the object of research, “uncertainty”, and to discuss deficits in this area of research. However, this book contains only a brief evaluation of the expert discussion. Volume 2 of this series by the Dr. Rainer Wild-Stiftu
地板
發(fā)表于 2025-3-22 08:32:43 | 只看該作者
Recommendations for the Organisation of Target Group Work within the Framework of Business Informatescribed, and conclusions for the information policies of the businesses will be drawn. The first section describes to what degree the results are of importance for target group segmentation in the food sector. Since the empirical basis for diet-related uncertainty must be considered incomplete at t
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發(fā)表于 2025-3-22 09:40:21 | 只看該作者
Summary and Outlook, only incompletely at this point in time. In preparing the empirical study presented here, a hypothetical model was developed which systematises the reciprocal effects of diet-related uncertainty and the negative image of industrially produced food. According to this model, uncertainty results from
6#
發(fā)表于 2025-3-22 14:54:12 | 只看該作者
https://doi.org/10.1007/978-3-031-54390-6 especially when consumers react to or remark disapprovingly on certain processing techniques. Again and again a connection is then drawn between uncertainty and the level of knowledge of the consumer. A quantitatively and qualitatively improved information policy is thus seen as the proper means to
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發(fā)表于 2025-3-22 19:29:06 | 只看該作者
Davide Strada,Francesco Augellied towards the term “security” and “societal security” as described by the sociologist Franz Xaver Kaufmann in the early seventies. Kaufmann carried out detailed and systematic analyses of linguistic usage. For him “security” did not just constitute a societal symbol of value; he strove to determine
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發(fā)表于 2025-3-23 06:41:43 | 只看該作者
Maria Luigia Calia,Alessandra Piermattei only incompletely at this point in time. In preparing the empirical study presented here, a hypothetical model was developed which systematises the reciprocal effects of diet-related uncertainty and the negative image of industrially produced food. According to this model, uncertainty results from
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