Titlebook: Contemporary Marketing Management for Tourism and Hospitality; How New Tech and Gen Nikolaos Stylos,Roya Rahimi,Peter Robinson Book 2024 Th

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Nikolaos Stylos,Roya Rahimi,Peter RobinsonExplores how technology, sustainability and Gen Z as the three pillars of marketing in hospitality and tourism.Exemplifies new trends in marketing, consumer behaviour and the roles of stakeholders in

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Further Graphical Methods of Presenting Data; Stylos, 2023). In the fourth industrial revolution, there is an interconnection between the virtual and physical world and companies have connected their products and processes to achieve higher value for their customers. Technological advancement in Industry has disrupted almost every industry including the tourism and hospitality industry.

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978-3-031-65051-2The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

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