Titlebook: Consumer Brand Relationships in Tourism; An International Per Raouf Ahmad Rather Book 2024 The Editor(s) (if applicable) and The Author(s),

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Effect of Brand Relationship Factors on Satisfaction, Word-of-Mouth, and Intention to Visit: Explorhe factors that influence consumer–brand relationship in the Moroccan context. The findings of the interviews revealed additional key factors that were not identified in the literature review. These factors include emotional attachment, electronic word-of-mouth, and opportunism.

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Book 2024ring- and post-COVID-19 pandemic. It critically investigates the current debates and questions within the field and includes both theory and practical cases from around the globe. It brings together leading specialists from various disciplinary backgrounds and geographical regions, to offer state-of

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Students Create A Reference Table positively affects CBC and CBRS. Results revealed that CBC positively affects CBRS. This chapter extends existing knowledge on CBE and CBC and imparts important insights for the tourism practitioners and policymakers in developing psychological CBE and consequent CBC/CBRS with destination brands.

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An Inquiry-Based Introduction to Engineeringhe help of TISM analysis. The model is further attested with the help of MICMAC analysis. This helps in sorting the critical factors according to their driving power and strategies can be designed accordingly.

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,The Effects of Tourism Consumers’ Psychological Engagement on Consumer–Brand Relationship Strength, positively affects CBC and CBRS. Results revealed that CBC positively affects CBRS. This chapter extends existing knowledge on CBE and CBC and imparts important insights for the tourism practitioners and policymakers in developing psychological CBE and consequent CBC/CBRS with destination brands.