Titlebook: Customer Value Generation in Banking; The Zurich Model of Stefanie Auge-Dickhut,Bernhard Koye,Axel Liebetrau Book 2016 Springer Internatio

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Management Toolsct of this chapter. Business management instruments that allow firms to detect trends that are relevant to success and to derive the right consequences for their own business model, will first be shown in their classic form, before being expanded by the dimensions that are necessary for the successful analysis of the trends of the digital age.

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Business Models of Banksndent asset managers (Koye 2005a). Classically, the business model of a bank consisted of a price/performance configuration, which was usually provided entirely by the same bank. Only the independent asset manager focussed solely on providing customer advice and drew all other services from other banks.

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Stefanie Auge-Dickhut,Bernhard Koye,Axel LiebetrauOffers a framework for the development of business models of banks.Shows how customer value is created in banks, focusing on the Zurich model.Includes an exclusive chapter on systemic change managemen

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Customer Value Generation in Banking978-3-319-19938-2Series ISSN 2192-8096 Series E-ISSN 2192-810X