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Titlebook: Customer Success Management; Helping Business Cus Michael Kleinaltenkamp,Katharina Prohl-Schwenke,La Textbook 2023 The Editor(s) (if applic

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發(fā)表于 2025-3-21 17:32:49 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Customer Success Management
副標(biāo)題Helping Business Cus
編輯Michael Kleinaltenkamp,Katharina Prohl-Schwenke,La
視頻videohttp://file.papertrans.cn/242/241626/241626.mp4
概述Introduces the concept of customer success management and its application.Discusses the scientific foundation based on empirical studies in the field.Integrates customer and supplier perspectives on c
叢書名稱Management for Professionals
圖書封面Titlebook: Customer Success Management; Helping Business Cus Michael Kleinaltenkamp,Katharina Prohl-Schwenke,La Textbook 2023 The Editor(s) (if applic
描述.End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Customer success management (CSM) is thus the fastest growing business function. It was first implemented in selected service businesses, but currently CSM applications are spreading globally across industries...This book provides a clear understanding of CSM for practitioners based on comprehensibly prepared knowledge from practical and scientific resources. The book can be used as a practical guide to learn about CSM process and the roles, necessary capabilities, and expectations toward customer success managers. Furthermore, it also shows how CSM differs from and, at the same time, relates to existing customer-related management concepts such as value-based selling, key account management and customer relationship management. The presented insights are not only relevant for customer success managers, but also for those aiming at such a position in the future. The bookis also useful for supplier and customer representatives who are connected with customer success management activities in their daily business..
出版日期Textbook 2023
關(guān)鍵詞Customer success management; Customer success manager; Customer value; Customer relationships; Customer
版次1
doihttps://doi.org/10.1007/978-3-031-26178-7
isbn_softcover978-3-031-26180-0
isbn_ebook978-3-031-26178-7Series ISSN 2192-8096 Series E-ISSN 2192-810X
issn_series 2192-8096
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

書目名稱Customer Success Management影響因子(影響力)




書目名稱Customer Success Management影響因子(影響力)學(xué)科排名




書目名稱Customer Success Management網(wǎng)絡(luò)公開度




書目名稱Customer Success Management網(wǎng)絡(luò)公開度學(xué)科排名




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書目名稱Customer Success Management被引頻次學(xué)科排名




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書目名稱Customer Success Management年度引用學(xué)科排名




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發(fā)表于 2025-3-21 22:13:07 | 只看該作者
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Customer Success Management Outcomes,hat CSM activities should not only be of high quality and valuable to the customer, but they should also be carried out with a certain regularity and intensity. If these requirements are met, CSM activities can have a positive impact on the longevity of business relationships, reflected, for example
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How Hard Will You Have to Work?e needs for such activities. From a supplier perspective, identifying CSM drivers and their characteristics helps CS managers delineate and segment customers based on their potential and receptiveness to CSM activities.
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發(fā)表于 2025-3-22 13:13:22 | 只看該作者
Portrait of the Artist as a Young Dogespective activities. Through these activities, the customer-related CSM process can be fundamentally aligned with the customer’s goals and hence with the promises made during the sales process. Furthermore, suppliers?need to incorporate customers into this process as an active value contributor.
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發(fā)表于 2025-3-22 19:13:40 | 只看該作者
Film Scripts and other Prose Itemshat CSM activities should not only be of high quality and valuable to the customer, but they should also be carried out with a certain regularity and intensity. If these requirements are met, CSM activities can have a positive impact on the longevity of business relationships, reflected, for example
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