Titlebook: Customer Loyalty and Success; James J. Lynch Book 1995 James J. Lynch 1995 business.management.marketing.planning.strategic planning.strat

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B,rs can contribute input to the production and delivery processes the greater will be their impact on cost effectiveness. By bringing the customer from outside to inside the organisation, conceptually if not actually, CIM transforms functions within a company, particularly marketing and human resources.

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C,fits, but it also claimed victims. Few would deny the need for consumer protection, high quality standards, sensitive and efficient complaints handling. But not all customers are the same; some respond positively to enhanced customer care, others see it as an opportunity for cheating, coercion and worse.

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Creating and Sustaining Loyalty Advantage,Loyalty advantage consists of the benefits which accrue from a prolonged relationship with a desired customer. Such benefits can be classified into economic, physical, psychological and moral.

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https://doi.org/10.1057/9780230374713business; management; marketing; planning; strategic planning; strategy

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