Titlebook: Customer Loyalty; A Guide for Time Tra Sionade Robinson,Lyn Etherington Book 2006 Palgrave Macmillan, a division of Macmillan Publishers Li

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https://doi.org/10.1057/9781403900807reat deal to teach us. But as time travelers seeking insights into customer loyalty, we need to plunder the present for these insights, too, especially when the present is the product of as much tumultuous recent change as ours.

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Book 2006society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.