Titlebook: Customer Engagement in Theory and Practice; A Marketing Manageme Katarzyna ?yminkowska Book 2019 The Editor(s) (if applicable) and The Auth

允許

Interpreting Customer Engagement in the Marketing Discipline,erpretations, forms, and models and confronts them with other marketing categories to recognize the originality of distinct CE understandings in the marketing discipline. She systemizes CE knowledge adapting the integrative approach and brings together the contributions from parallel streams that ev

Mingle

Placing Customer Engagement Within Marketing Management, marketing process, this chapter offers the comprehensive framework of CE management. From the firm standpoint, the formation of value proposition is not the exclusive domain of a company, because customer may actively attend this process. On the other hand, such an activism (engagement) may bring c

Nonthreatening

Why Do Customers Engage?,pter sheds light on CE drivers from consumer perspective and implies the repertory of customer incentives that need to be developed by firms for profitable customer engagement management on consumer markets. Based on the survey of 2080 consumers ?yminkowska reveals rather low CE intensity among Poli

激勵(lì)

,Firms’ Practices in Customer Engagement Management,wska reveals current practices in the CE management and its firm-level effects across distinct industries, including benefits and risks. She uncovers rather low intensity of CE in firms’ practices and some disparities across CE forms, industries, and types of business. Although ?yminkowska finds the

limber

Customer Engagement Trends and Perspectives in Modern Business,cts. ?yminkowska provides the macro-scale analysis of firms’ practices in collaborating with its clients, based on the OECD and CIS data, and reveals significant disproportions across countries. On the other hand, she finds the importance of customers as source of information for innovation is quite

鴕鳥

REP

https://doi.org/10.1007/978-3-7091-8064-8Gasturbine; Lokomotivantrieb; Schiffsantrieb; Turbine