Titlebook: Customer Centricity in New Product Development; Radical Customer Ori Ute Rademacher Book 2023 The Editor(s) (if applicable) and The Author(

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exophthalmos

Product Development in Agile Times,products are developed and optimised until they are ready for the market. In SMEs, innovation usually takes place along less formalised paths. Agile methods can help combine the advantages of both approaches.

Arrhythmia

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grudging

,Customer Centricity—More Than just Customer Orientation,usinesses in Germany are better at this than large corporations. This is shown in a study by the Institute for SME Research, which examined the innovation activities of almost 1900 small and medium-sized family businesses.

駕駛

Product Development in Agile Times,products are developed and optimised until they are ready for the market. In SMEs, innovation usually takes place along less formalised paths. Agile methods can help combine the advantages of both approaches.

駕駛

生來

Lasting

粗魯性質(zhì)

Denis Leigh,C. M. B. Pare,John Marksproducts are developed and optimised until they are ready for the market. In SMEs, innovation usually takes place along less formalised paths. Agile methods can help combine the advantages of both approaches.