Titlebook: Cultural Heritage Marketing; A Relationship Marke Izabella Parowicz Book 2019 The Editor(s) (if applicable) and The Author(s) 2019 Conserva

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書目名稱Cultural Heritage Marketing影響因子(影響力)




書目名稱Cultural Heritage Marketing影響因子(影響力)學科排名




書目名稱Cultural Heritage Marketing網(wǎng)絡公開度




書目名稱Cultural Heritage Marketing網(wǎng)絡公開度學科排名




書目名稱Cultural Heritage Marketing被引頻次




書目名稱Cultural Heritage Marketing被引頻次學科排名




書目名稱Cultural Heritage Marketing年度引用




書目名稱Cultural Heritage Marketing年度引用學科排名




書目名稱Cultural Heritage Marketing讀者反饋




書目名稱Cultural Heritage Marketing讀者反饋學科排名

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Characteristics of Heritage Conservation Services,one by those who have never had an opportunity to use them. It explains how heritage conservation services are to be interpreted in the language of marketing and management. The sources of competitive advantage in conservation services are presented, that is, ways in which conservation service provi

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Customers, Employees and Communication,ision process are discussed. Customer uncertainty is presented as the factor most likely to prevent them from the decision to buy. Subsequently, this chapter takes a closer look at waiting time management. Next, the marketing power of the word of mouth is discussed. Considerations are taken about wa

CANDY

Processes and Scenarios,paid to customers’ involvement in the conservation service process. Subsequently, a service scenario, which expounds its elements and stages from the customer’s point of view, is presented. As an additional, particularly useful marketing instrument, a customer journey is discussed: a diagram depicti

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改變

博識

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