Titlebook: Cross-Cultural Communication of Chinese Brands; Jingyun Zhang Book 2024 The Editor(s) (if applicable) and The Author(s), under exclusive l

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喊叫

municipality

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The Cultivation of Chinese Luxury Brands and Cross-Cultural Communication Strategy, by?brand extension. (4) Carry out?IP?cooperation?with implicit cross-cultural?character. (5) Take rational use of brand leverage, including countries of origin, events and people, etc. (6) Create unique brand personality based on brand archetype.

外向者

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Book 2024xt, brand narrative and influence of bridge crowds.This book applies the psychological distance theory of communication to study the psychological distance strategy of cross-cultural communication of Chinese brands from macro and micro perspectives, and proposes to resolve cultural differences by ad

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https://doi.org/10.1007/978-981-97-1371-4Cross-cultural communication; Chinese brand; Case study; Psychological distance; Brand strategy; Globaliz

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Lime石灰

Jingyun ZhangPresents the theory on a specific area of international business strategy.Discusses interesting theoretical concepts, such as psychological distance, implicit context, and bridge population.Is based o

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