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Titlebook: Creating and Delivering Value in Marketing; Proceedings of the 2 Harlan E. Spotts Conference proceedings 2015 The Editor(s) (if applicable)

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發(fā)表于 2025-3-21 18:40:06 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Creating and Delivering Value in Marketing
副標(biāo)題Proceedings of the 2
編輯Harlan E. Spotts
視頻videohttp://file.papertrans.cn/240/239446/239446.mp4
概述Includes the full proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference.Offers cutting edge research and insights in the field of marketing.Includes contributions related to mar
叢書名稱Developments in Marketing Science: Proceedings of the Academy of Marketing Science
圖書封面Titlebook: Creating and Delivering Value in Marketing; Proceedings of the 2 Harlan E. Spotts Conference proceedings 2015 The Editor(s) (if applicable)
描述.??Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the .Journal of the Academy of Marketing Science (JAMS). and .AMS Review.. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. ? .This volume includes the full proceedings from the 2003?Academy of Marketing Science (AMS) Annual Conference held in Washington, D.C., entitled .Creating and Delivering Value in Marketing..?.
出版日期Conference proceedings 2015
關(guān)鍵詞Academy of Marketing Science; Customer Behavior; Marketing Research; Marketing Strategy; Marketing Theor
版次1
doihttps://doi.org/10.1007/978-3-319-11848-2
isbn_softcover978-3-319-38575-4
isbn_ebook978-3-319-11848-2Series ISSN 2363-6165 Series E-ISSN 2363-6173
issn_series 2363-6165
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

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2363-6165 ncludes the full proceedings from the 2003?Academy of Marketing Science (AMS) Annual Conference held in Washington, D.C., entitled .Creating and Delivering Value in Marketing..?.978-3-319-38575-4978-3-319-11848-2Series ISSN 2363-6165 Series E-ISSN 2363-6173
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Harlan E. SpottsIncludes the full proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference.Offers cutting edge research and insights in the field of marketing.Includes contributions related to mar
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發(fā)表于 2025-3-22 16:13:16 | 只看該作者
Developments in Marketing Science: Proceedings of the Academy of Marketing Sciencehttp://image.papertrans.cn/c/image/239446.jpg
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Return on Relationships (Ror): Financial Aspects of Relationship Marketing and Crm in a Business-Toips, ROR. Although there is a shortage of empirical research and proven practice, the article discusses current efforts and difficulties to generate knowledge of ROR with particular emphasis on B2B environments.
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Werkstoffe mit besonderen Eigenschaften,ips, ROR. Although there is a shortage of empirical research and proven practice, the article discusses current efforts and difficulties to generate knowledge of ROR with particular emphasis on B2B environments.
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