Titlebook: Creating a Customer Experience-Centric Startup; A Step-by-Step Frame Thomas Suwelack,Manuel Stegemann,Feng Xia Ang Book 2022 The Editor(s)

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offers and many more. There is a multitude of definitions and it is hard for newcomers to find their way through this jungle of information. Therefore, we describe the multi-layered aspects of CX below. A comprehensive management of CX is key in a globalised, competitive environment, as it is becom

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d ideas should be thought through from different perspectives in order to evaluate their potential. And they should be convincing for the important stakeholders inside and outside a company. Companies, i.e. start-ups, often convince with good pitch decks. In this chapter, we look at the requirements

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Ruiming Tang,Huayu Wu,Stéphane Bressand, but should be lived in the daily operative business. Before and after implementing ideas, managers should test them and evaluate whether they contribute to the company’s goals. Testing may sound simple at first glance. However, generating valid results requires methodological know-how. In this ch

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Belastungen und Strukturbeanspruchungen, be the first drop of water that sends a ripple through all organisational decisions and actions. The customer experience framework in this book covers all the core areas and processes which need to be carefully managed in order to facilitate the ripple effect. Apart from what has been covered in th

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