Titlebook: Creating Preschool Television; A Story of Commerce, Jeanette Steemers Book 2010 Palgrave Macmillan, a division of Macmillan Publishers Limi

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ivals such as Blues Clues and Teletubbies . This book examines the industry interests behind preschool television, and how commercial, creative and curricular priorities shape and inform what is produced.978-0-230-27460-0

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Giuseppe De Giacomo,Fabio Patriziduction community. Alongside long-running series such as ., more recent arrivals such as . and . have become enduring favourites with children and their parents. The international presence of these series alone underlines the phenomenal changes experienced by preschool television in recent years wit

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Hong Fu,Xiaoming Wang,Yingshu Liion of adult ‘interests or fantasies or desires’ and their construction of childhood rather than a reflection of what children want (1995a: 47). This is apparent in the history of children’s television, where programming is nearly always incontrovertibly linked to the cultural and institutional cont

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Small Specifications for Tree Update,7a). Like all children’s programming, there is a new audience every 2 years as the old one grows up and moves on. Where many preschool series differ, however, is in their longer shelf life with some animation and costumed character shows exhibiting a timeless ‘classic’ quality, which means that they

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