Titlebook: Creating Marketing Magic and Innovative Future Marketing Trends; Proceedings of the 2 Maximilian Stieler Conference proceedings 2017 The Ed

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,Einführung. Technische Anwendungen,(Ailawadi and Keller 2004; Nies and Natter 2012). Previous research suggests consumers are not only receptive to the notion of private label consumption but in many cases prefer retailer brands over their premium brand competitors (Neilsen 2011; Thomassen et al. 2006). From a supply perspective, man

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https://doi.org/10.1007/978-3-319-45596-9Academy of Marketing Science; Marketing Science; Marketing Strategy; Customer Experience; Innovation; Con

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Maximilian StielerPresents the full proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference.Identifies new insights and explores the customer experience in the field of marketing.Includes research