| 書目名稱 | Creating Marketing Magic and Innovative Future Marketing Trends | | 副標題 | Proceedings of the 2 | | 編輯 | Maximilian Stieler | | 視頻video | http://file.papertrans.cn/240/239389/239389.mp4 | | 概述 | Presents the full proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference.Identifies new insights and explores the customer experience in the field of marketing.Includes research | | 叢書名稱 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science | | 圖書封面 |  | | 描述 | .This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled?.Creating Marketing Magic and Innovative Future Marketing Trends.. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing,advertising, branding, and many more..Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing | | 出版日期 | Conference proceedings 2017 | | 關鍵詞 | Academy of Marketing Science; Marketing Science; Marketing Strategy; Customer Experience; Innovation; Con | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-45596-9 | | isbn_softcover | 978-3-319-83327-9 | | isbn_ebook | 978-3-319-45596-9Series ISSN 2363-6165 Series E-ISSN 2363-6173 | | issn_series | 2363-6165 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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