Titlebook: Creating Customer Value Through Strategic Marketing Planning; A Management Approac Edwin J. Nijssen,Ruud T. Frambach Book 2001 Springer Sci

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Towards Strategic Issues: The Swot(I)-Analysis, abilities for value creation. The external analysis helped to identify the key success factors for competing successfully, but also provided us with an understanding of future opportunities and the threats eroding current success factors. The internal analysis helped us to understand the company’s

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Choosing a Value Positioning: Strategic Objectives, Options, and Choice,o of the company and the market’s key success factors. Competitors and customers have been analyzed in general and in detail. This and other analyses of the external environment have helped us understand the market place and its trends define the requirements to compete successfully for the future.

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Delivering Customer Value: Executing Marketing Strategy,tomers to obtain the value that is being offered by the firm, by means of their products and services, are moments of truth for any supplier firm. Thus, although the process of strategic analysis and strategic choice is crucial to identify value creation opportunities that may evolve into sustainabl

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Organizing for Delivering Customer Value,No strategic marketing plan has much influence when never executed. A sound implementation is thus required in order to prevent “the all too frequent failure to create change after seemingly viable plans have been developed”.. Therefore, we will address the question .. Another reason is that despite

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Wundballistik und internationale Abkommen,tifying unique opportunities to exploit these resources in current and new markets. This is different from the more traditional, contingency-based view that argues that organizations have to adapt to their (changing) environment (strategic ‘fit’). Both views seem to complement each other, although d

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Book 2001book guides the reader throughthe process of writing a strategic marketing plan. Suggestions forusing the tools help to apply them successfully. This book helpsstudents of marketing strategy to understand strategic marketingplanning at work and how to use specific tools. Furthermore, itprovides mana

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