Titlebook: Craft Beverages and Tourism, Volume 1; The Rise of Brewerie Carol Kline,Susan L. Slocum,Christina T. Cavaliere Book 2017 The Editor(s) (if

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A Summary of Volume 1: The Rise of Breweries and Distilleries in the United States,innovative examples of the craft beveragescape within the US context. This conclusion chapter summarizes the current practices and scope of research involving craft beer, cider and spirits as a substantial subsect of craft and entrepreneurial small and medium enterprises that are emerging across the

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Book 2017beverage tourism. It outlines the current practice and research scope of craft beer, cider, and spirits as well as the sustainable development of destinations revolving around craft beverage. Through literature reviews, case studies, and general exploration, this volume advances marketing, hospitali

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, and spirits as well as the sustainable development of destinations revolving around craft beverage. Through literature reviews, case studies, and general exploration, this volume advances marketing, hospitali978-3-319-84256-1978-3-319-49852-2

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https://doi.org/10.1007/978-3-540-32330-3ools used by distillers to create a sense of authenticity. We conclude with a discussion of how the rise of so-called “non-distiller producers” has called the industry-wide quest for authenticity into question.

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Highland Brewing Company: A Case of Product and Experience Design,perience. In today’s world, great products are not enough to differentiate brands and compete in hyper-competitive industries (Kilian, Sarrazin, & Yeon, .). Instead, organizations must encapsulate them with great services and experiences to create heightened levels of value to achieve long-lasting c

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,Whiskey’s Resurgence: Distributed Distilling in the Post-Prohibition Era,ools used by distillers to create a sense of authenticity. We conclude with a discussion of how the rise of so-called “non-distiller producers” has called the industry-wide quest for authenticity into question.

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