Titlebook: Countering Counterfeit Trade; Illicit Market Insig Thorsten Staake,Elgar Fleisch Book 2008 Springer-Verlag Berlin Heidelberg 2008 Protectio

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to develop brand-, product-, and market-specific anti-counterfeiting strategies that can effectively reduce trademark infringements. The following guidelines highlight what brand owners should do to protect their assets and safeguard their customers.