Titlebook: Corporate Social Responsibility (CSR), Sustainability and Environmental Social Governance (ESG); Approaches to Ethica Tracy Dathe,René Dath

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Shelley Cobb,Linda Ruth WilliamsEmployees are the driving force behind corporate innovations and the value creation process. In times of globalization, the business organizations rely largely on the employees’ commitment to obtain competitive advantages for sustainable business growth.

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CSR as Part of the Corporate Strategy,The Three Levels of Strategy, developed by Gerry Johnson and Kevan Scholes along with other major managerial thinkers, are a way of defining the different layers of strategy which, in tandem, orient the direction of the organisation and define its success (Johnson et al., 2017). The Three Levels are:

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CSR in Marketing Management,The Marketing promotes all activities of a company, sales through customer care, advertising, observation and control of the market as well as through appropriate control of own production as Fig. 5.1 Marketing Function in the value chain shows (Kuerble et al., 2016).

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Corporate Social Responsibility (CSR) and Ethical Management,Despite the worldwide overwhelming interests for the social role of business organisations, there is no generally accepted definition for the term Corporate Social Responsibility (CSR). In this chapter, we will introduce a few theories relevant to the CSR strategy and Ethical Management in the real-world business practice.

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Corporate Social Responsibility (CSR) Versus Environmental Social Governance (ESG),This section compares the similar concepts of Corporate Social Responsibility (CSR) and Environmental Social Governance (ESG) from the perspective of business practitioners. Both concepts have become common in business practice, not only for the large multinational corporations (MNCs), but also for the small to mid-sized enterprises (SMEs).

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Consumers,Customers are the starting point of company’s success. On the other hand, customer protection is part of the CSR and ESG approaches (Gupta, 2021; PRI Association, 2021).

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Employees,Employees are the driving force behind corporate innovations and the value creation process. In times of globalization, the business organizations rely largely on the employees’ commitment to obtain competitive advantages for sustainable business growth.

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CSR in Procurement, Transformation is any activity or group of activities that takes one or more inputs, transforms and adds value to them, and provides outputs for customers or clients. Inputs, for which the Procurement is responsible, are mostly products and services coming from suppliers in the upstream side of the