Titlebook: Contemporary Retail Marketing in Emerging Economies; The Case of Ghana’s David Eshun Yawson,Fred A. Yamoah Book 2022 The Editor(s) (if app

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書(shū)目名稱Contemporary Retail Marketing in Emerging Economies影響因子(影響力)




書(shū)目名稱Contemporary Retail Marketing in Emerging Economies影響因子(影響力)學(xué)科排名




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書(shū)目名稱Contemporary Retail Marketing in Emerging Economies網(wǎng)絡(luò)公開(kāi)度學(xué)科排名




書(shū)目名稱Contemporary Retail Marketing in Emerging Economies被引頻次




書(shū)目名稱Contemporary Retail Marketing in Emerging Economies被引頻次學(xué)科排名




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書(shū)目名稱Contemporary Retail Marketing in Emerging Economies讀者反饋




書(shū)目名稱Contemporary Retail Marketing in Emerging Economies讀者反饋學(xué)科排名

faculty

Modern Retail Marketing and Supermarket Loyalty Cards Programme,with the nuances of emerging market countries. A detailed discussion on contemporary retail marketing akin to relationship marketing is elucidated. Finally, the emerging but significant role of supermarket loyalty programmes in grocery retail marketing is covered.

PHAG

Venus and Mercury, and How to Observe Themmarketing practitioners, consumers and academics are also presented. Further, the retail industry is introduced with particular emphasis on the supermarket retail industry. Finally, a discussion of the nuances of emerging market retailing and the forces of change and responses to these changes are then captured.

CHIDE

cruise

Feature

Violence: Reflections About a Wordxplore the three identifiable values, the emergence of supermarkets in emerging markets is generating an environment for winners and losers including foreign-based supermarkets and their local competitor stakeholders.

Feature

妨礙議事

The TESCO Club Card Loyalty Programme: The Gold Standard, tenets of relationship marketing management philosophy must become mainstream in these marketing visions of these organisations. It is also imperative to invest to build analytics capabilities and internal competencies that will enable retailers to convert customer data into marketing intelligence insights.

馬賽克

The Next Generation of Supermarkets Marketing in Ghana,ry supermarket marketing and determines the nature of the future grocery retailing competition. The existing legal framework in Ghana is also a critical area of focus to ensure the proper use of loyalty card databases in the next generation of grocery supermarket marketing.

幻影

Value Capture and Beneficiary Stakeholders of the Next Generation of Supermarkets Marketing,xplore the three identifiable values, the emergence of supermarkets in emerging markets is generating an environment for winners and losers including foreign-based supermarkets and their local competitor stakeholders.