Titlebook: Contemporary Issues in Entrepreneurship and Innovative Technology; Naeem Hayat,Noorshella Che Nawi Book 2024 The Editor(s) (if applicable)

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An Empirical Study on Green Entrepreneurship and Sustainable Reporting,nvestigate the relationship between green entrepreneurial intention and sustainable reporting. A quantitative research approach is used to explain the relationship. Data were collected from questionnaire surveys among student entrepreneurs who were running their businesses during their undergraduate

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Behavioral Intention to Use ICT Among Micro-Entrepreneurs,mponent of organizational strategies for small and medium-sized enterprises (SMEs). The widespread use of ICT has become indispensable in modern life, contributing significantly to business performance, growth, and competitiveness. However, microenterprises face challenges in fully leveraging the po

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Leveraging Customer Relationship Management (CRM) for Stimulating Cyberpreneurship in Malaysia, all customer life cycle stages, from discovery to education, purchase, and post-purchase. Social media is one approach of CRM that companies can adopt to trends that benefit their bottom line. However, the lack of current studies concerns CRM research. This study determines the roles of CRM in stim

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