Titlebook: Consuming Extreme Sports; Psychological Driver Francesco Raggiotto Book 2020 The Editor(s) (if applicable) and The Author(s), under exclusi

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of extreme consumers-athletes’ intentions to upgrade the re.This book explores the consumption behaviour of ‘extreme’ athletes from a quantitative perspective. Extreme sports are a multi-billion-dollar industry. The behaviour of athletes who participate in them differs from the majority of consumer

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Numerische Analyse von Upgrade-Auktionen,sit an event indirectly, due to satisfaction; this effect is enhanced in the presence of a higher perceived consumer–event image fit. An executive summary for managers and practitioners is provided at the end of this chapter.

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