| 書目名稱 | Consumer Psychology | | 副標(biāo)題 | A Life Span Developm | | 編輯 | Brian M. Young | | 視頻video | http://file.papertrans.cn/237/236207/236207.mp4 | | 概述 | Introduces a new perspective on consumer psychology.Takes a lifespan developmental approach to consumption behaviour.Discusses how different life stages influence our relationship to the things we pur | | 圖書封面 |  | | 描述 | This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. Childhood and youth are not discussed as areas special, different and remote from the rest of consumer research but are integrated into our development as humans. Consumption is viewed as a process by groups and individuals with the cycle continuing through to disposal or ownership and possession. The author discusses how people’s natural lifespan influences their relationship to the things they own, how preferences are developed from childhood and how motivations for purchases change throughout their lives from childhood to old age. This book brings together the most recent findings and theories on child and youth consumption, including children’s understanding of advertising and marketing, teen and youth identities and their consumption tastes. Moving through Erikson’s life stages chapters continue on to adulthood, the mid-life ‘crisis’ and possessions and ownership in older consumers. This is a deeply interdisciplinary work that will be of interest to scholars across the fields of psychology, business and marketing, as well as to the more general consumer. | | 出版日期 | Book 2018 | | 關(guān)鍵詞 | consumer behaviour; lifespan development; consumption cycle; Embodied cognition; Dual process theories; L | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-90911-0 | | isbn_softcover | 978-3-030-08129-4 | | isbn_ebook | 978-3-319-90911-0 | | copyright | The Editor(s) (if applicable) and The Author(s) 2018 |
The information of publication is updating
|
|
|Archiver|手機(jī)版|小黑屋|
派博傳思國際
( 京公網(wǎng)安備110108008328)
GMT+8, 2026-1-21 20:27
發(fā)表于 2025-3-21 19:14:41
