Titlebook: Consumer Perception of Product Risks and Benefits; Gerard Emilien,Rolf Weitkunat,Frank Lüdicke Book 2017 Springer International Publishing

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https://doi.org/10.1007/978-3-319-61385-7ine-related products as well as cessation is of utmost importance. Since no currently available measurement instrument meets all necessary and desirable properties of comparable risk perception assessment, a new instrument, the Perceived Risk Instrument (PRI), capturing the domains of Perceived Heal

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Yuelin Gao,Nihong Zhang,Xiaohua Ma from a consumption experience, in which consumers construct their interpretation of a product. The inclusion of culture as an influence in the development of consumer values and the subsequent assessment of the value of a product adds an important perspective to the understanding of how consumers i

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Types of Consumer Productss of consumer products. Consumers’ purchasing considerations differ depending on how much thoughtfulness plays a role in decision-making. Some consumer products require analysis and comparison prior to making a purchase decision. Not all consumer products are desired; some are purchased out of immed

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Risks of Consumer Productsf academic research in the marketing and public policy field. An overview of the various product risks present in the marketplace and their subsequent effects on consumers is presented. Additionally, how risk is measured in the population, an important subject for multiple constituencies (e.g. manuf