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Titlebook: Consumer Innovation at the Base of the Pyramid; Emerging Patterns of Sarah Praceus Book 2014 Springer Fachmedien Wiesbaden 2014 Base of the

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發(fā)表于 2025-3-21 18:42:59 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Consumer Innovation at the Base of the Pyramid
副標題Emerging Patterns of
編輯Sarah Praceus
視頻videohttp://file.papertrans.cn/237/236198/236198.mp4
概述Publication in the field of economic sciences.Includes supplementary material:
叢書名稱Forschungs-/Entwicklungs-/Innovations-Management
圖書封面Titlebook: Consumer Innovation at the Base of the Pyramid; Emerging Patterns of Sarah Praceus Book 2014 Springer Fachmedien Wiesbaden 2014 Base of the
描述Approximately one-third of the world’s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Friderieke Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Differences and commonalities versus consumer innovations from the developed world are assessed and effects of innovation-relevant resources and contextual factors on the innovative outcomes are examined. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the specific resource-scarce context and different living conditions at the BoP. Finally, user innovation research from developed markets appears not to be entirely transferable to subsistence markets.
出版日期Book 2014
關鍵詞Base of the Pyramid; Consumer Innovation; Emerging Markets; Innovation Management; User Innovation
版次1
doihttps://doi.org/10.1007/978-3-658-05105-1
isbn_softcover978-3-658-05104-4
isbn_ebook978-3-658-05105-1
copyrightSpringer Fachmedien Wiesbaden 2014
The information of publication is updating

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Therapeutisches Prinzip: Pyloroplastikcarce, subsistence BoP. Fundamental definitions and the evolution of user innovation research are provided before explaining the phenomenon itself and its antecedents. Next the individual user’s characteristics are portrayed and this section concludes with approaches to identify promising users and
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Untersuchungstechnik und Echoanatomiecedents of consumer innovation involves many aspects. In this context the research questions specify the influence of innovation-related resources and contextual factors on commercial attractiveness of BoP consumer innovations (Research Questions 3 and 4, respectively). In order to address and answe
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Die verschiedenen Echostrukturen distinct living conditions at the BoP while still maintaining certain similarities with consumer innovation by wealthier consumer populations. Innovation-relevant resources as well as contextual factors influence the attractiveness of BoP consumer innovations. Before deriving final conclusions and
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https://doi.org/10.1007/978-3-658-05105-1Base of the Pyramid; Consumer Innovation; Emerging Markets; Innovation Management; User Innovation
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Conference proceedings 19781st editionThe introduction sets the scene for this dissertation. It identifies guiding research questions and objectives before providing a short overview of employed research approaches and a summary of the chapters.
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