Titlebook: Consumer Behaviour in Asia; Hellmut Schütte,Deanna Ciarlante Book 1998 Palgrave Macmillan, a division of Macmillan Publishers Limited 1998

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Distinguishing Features of Asian Culture,l look at Asian religions, concept of self, others and the collective group, roles and status, and family dynamics in order to understand how Asian culture differs from that of the West, particularly along Hofstede’s cultural dimensions and Trompenaars’ value orientations.

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An Example of Asian Consumer Behaviour: The Leisure Industry,wards leisure activity. We can expect that in 10 or 20 years, by which time Asians will make up two-thirds of the world’s population, the leisure industry in Asia will have developed enormously. In this section, we will look at the leisure industry as an example of Asian consumer behaviour to illustrate the concepts discussed in earlier chapters.

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