Titlebook: Consumer Behavior in Practice; Strategic Insights f Eugene Y. Chan Textbook 2024 The Editor(s) (if applicable) and The Author(s), under exc

窗簾等

https://doi.org/10.1007/978-3-642-71201-2The landscape of consumer behavior has grown more complex in an age marked by connectivity and quick information dissemination, particularly when a brand crisis occurs. Understanding consumer behavior in these crucial situations is crucial for marketing executives to maintain brand equity as well as to direct the course of their company’s future.

吞噬

字謎游戲

Fillet,Filet

AdvertisingApply the Elaboration Likelihood Model (ELM) to assess and design persuasive advertising campaigns that consider central and peripheral routes to persuasion.

骨

PricingUnderstand the psychological factors that influence consumers’ perception of prices, and apply this knowledge to create pricing strategies that align with consumer expectations and motivations.

Hemiplegia

Brand LoyaltyDevelop a comprehensive understanding of the nature and dimensions of brand loyalty, enabling the ability to identify and evaluate its impact on consumer behavior and business success.

braggadocio

FUME

Sustainable Consumer Decision-MakingThe landscape of consumer behavior is changing drastically in a time marked by unheard-of environmental problems and increased consumer awareness. An intricate knowledge of sustainable consumer decision-making becomes more than just a tactical advantage as marketing executives navigate this unstable terrain.

Pert敏捷

Consumer Behavior During a Brand CrisisThe landscape of consumer behavior has grown more complex in an age marked by connectivity and quick information dissemination, particularly when a brand crisis occurs. Understanding consumer behavior in these crucial situations is crucial for marketing executives to maintain brand equity as well as to direct the course of their company’s future.

眨眼

Consumer Behavior in the FutureUnderstanding consumer behavior has never been more important for successful marketing strategies in the fast-paced, globally connected world of today. Technology advancements, shifting societal norms, and the unrelenting search for singular and meaningful experiences are driving the landscape‘s rapid evolution.