Titlebook: Consumer Behavior; Understanding Consum Stefan Hoffmann,Payam Akbar Textbook 20231st edition The Editor(s) (if applicable) and The Author(s

生存環(huán)境

Surgical Treatment of Renal Calculi,ects consumer behavior, how the design of the purchase channel affects behavior, the influence of product packaging on purchase behavior, and the role of the salesperson and other persons at the point of sale. You will learn the following model: Environmental Psychological Model.

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ENNUI

極深

歡樂(lè)東方

Hans-Joachim Schneider (Professor Dr.)In this chapter, you will learn what is meant by market segmentation, how consumer behavior changes as people age, and how lifestyles, values, and culture influence consumer behavior. You will learn the following models: AIO approach, lifestyle typologies, Schwartz’s concept of values, and Hofstede’s concept of culture.

灰姑娘

https://doi.org/10.1007/978-3-642-70712-4In this chapter, you will learn how media mediate information between companies and consumers, what consumers do with media, and what media do with consumers. You will learn the following models and theories: Sender-Receiver Model, Uses and Gratification Theory, Mood Management Theory, and Flow Theory.

大雨

Consumer and Behavior,In this chapter, you will learn what is meant by consumer behavior, why knowledge about consumer behavior is important, how to represent complex consumer behavior in models, and what topics consumer behavior encompasses. You will learn the following models: structural models, process models, and partial models.

出汗

Emotion,In this chapter, you will learn how to describe and determine emotions, how emotions influence consumer behavior, and how to measure emotions using verbal and instrument-based methods. You will learn the following concepts and theories: Biological and Cognitive Theories of Emotion, Two-Factor Theory, and Protection Motivation Theory.

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知識(shí)

Media Environment,In this chapter, you will learn how media mediate information between companies and consumers, what consumers do with media, and what media do with consumers. You will learn the following models and theories: Sender-Receiver Model, Uses and Gratification Theory, Mood Management Theory, and Flow Theory.