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Titlebook: Construction Marketing; Strategies for Succe Richard Pettinger Textbook 1998Latest edition Richard Pettinger and Rebecca Frith 1998 constru

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樓主: MIFF
11#
發(fā)表于 2025-3-23 10:21:27 | 只看該作者
Product,In marketing, product refers to the totality of the offering — and this usually includes services offered by the contractor in support of the physical product. A comprehensive definition is given by Philip Kotler as follows: ‘., ..’ (Kotler, 1993).
12#
發(fā)表于 2025-3-23 15:10:34 | 只看該作者
13#
發(fā)表于 2025-3-23 21:32:25 | 只看該作者
Promotion,The construction industry is concerned with the following forms of promotion:
14#
發(fā)表于 2025-3-23 23:45:52 | 只看該作者
Information,The following knowledge is essential:
15#
發(fā)表于 2025-3-24 02:39:35 | 只看該作者
16#
發(fā)表于 2025-3-24 08:28:42 | 只看該作者
Sozialwissenschaftliche Studienle terms. It is about building a reputation and making sales for generating long-term positive and profitable business activities in specific markets. It means gaining credibility and reputation in order to establish effective and co-operative working relationships.
17#
發(fā)表于 2025-3-24 11:52:42 | 只看該作者
Grundstrukturen des Analyseobjektslates directly to organisations’ overall chosen strategies and directions because marketing is the prime activity that is to translate what is envisaged into effective and profitable action. The only remote exception to this is where a company has a long list of work extending into the far distant f
18#
發(fā)表于 2025-3-24 17:18:19 | 只看該作者
https://doi.org/10.1007/978-1-349-14458-7construction; international marketing; marketing; Promotion
19#
發(fā)表于 2025-3-24 20:33:10 | 只看該作者
20#
發(fā)表于 2025-3-25 03:02:47 | 只看該作者
Sozialwissenschaftliche Studienle terms. It is about building a reputation and making sales for generating long-term positive and profitable business activities in specific markets. It means gaining credibility and reputation in order to establish effective and co-operative working relationships.
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