Titlebook: Consequences of Social Transformation for Economic Theory; Proceedings of the 2 Vikas Kumar,Evgeny Kuzmin,Yuliya Lavrikova Conference proce

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The Role of Social Networks in Shaping up the Consumer Behavior of Young People,rks such as Facebook, Twitter, or Instagram became an important part of the social and economic life and providing information and data for the decisions many people make in the market. The primary objective of the present research is to investigate the reasons why the young people purchase products

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The Impact of Internet Content Regulation Policies on the Promotion of Targeted Consumer Behavior, connect and transmit across global boundaries, and the data economy that has grown up around that environment, has been so influential that governments worldwide are now struggling with whether to set limits for the extent of social media and social networks that has become so ubiquitous that few p

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The Role of Open Innovation in Governmental Sustainability,tive need to highlight the problem of how to legitimate open innovation cases in the public sector and the implications for their institutionalization. In this context, public managers need to keep the momentum inside and outside their organizations. Open innovation processes do need suitable manage

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Editorial: Consequences of Social Transformation for Economic Theory, the background and trends that have given impetus to the research. A brief overview of the contribution of each chapter is given, and the main conclusions of researchers in the relevant field are noted.