Titlebook: Conjoint Measurement; Methods and Applicat Anders Gustafsson,Andreas Herrmann,Frank Huber Book 2007Latest edition Springer-Verlag Berlin He

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Grundlagen Lager und Kommissionierung,d price as predictors of consumer preference (e.g., Green and Rao 1971; Green and Wind 1973). Since then it has received considerable attention in academic research (see Green and Srinivasan 1978, 1990 for exhaustive reviews; and Louviere 1994 for a review of the behavioral foundations of conjoint a

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Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data,d individual choice probabilities and, consequently, to market shares for the alternatives. In this context, the determination of an adequate choice rule seems to be the most cumbersome task. Well-known traditional choice rules are, e.g., the 1ST CHOICE rule (where the individuals are assumed to alw

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