Titlebook: Conjoint Measurement; Methods and Applicat Anders Gustafsson,Andreas Herrmann,Frank Huber Book 2007Latest edition Springer-Verlag Berlin He

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Anders Gustafsson,Andreas Herrmann,Frank HuberLatest developments in conjoint analysis which is the most important multivariate technique in marketing.Covers all hot topics in the field.Includes supplementary material:

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Grundlagen Lager und Kommissionierung,). Usually this is be done by describing a number of product alternatives on a small number of attributes, including price, and collecting some kind of preference data for these product alternatives. From the estimated part-worth function for price one can infer price effects (Srinivasan 1979).

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,Transportgut — Verpackung — Ladeeinheit,es of various product concepts (both real and hypothetical) are created, and these are presented to test persons for evaluation. The contributions (partial benefits) the various attributes make to overall preference (overall benefit) are estimated on the basis of overall preference judgments (Green and Srinivasan 1978).

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978-3-642-09056-1Springer-Verlag Berlin Heidelberg 2007

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