Titlebook: Confessions of the Pricing Man; How Price Affects Ev Hermann Simon Book 2015 Springer International Publishing Switzerland 2015 Business St

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ines.Explores the psychology, economics, the art and science.The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer..In all walks of life, we constantly make decisions about whether something is worth

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Chrissavgi Triantafillou,Despina Potaring revolves around prices. Yet despite this pervasiveness—and the thousands of books and millions of articles dedicated to pricing—so many people still know precious little about prices, where they come from, and what effects they have. In 2014, former Microsoft CEO Steve Ballmer stressed this point in a talk with entrepreneurs:

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Graphical Shape Thinking and Transferow how the buyer will respond to different prices, which means that they know their demand curves. The buyers know all available alternatives and their prices, and can make qualified judgments on the utility that each alternative provides, independent of its price.

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Everything Revolves Around Price,ct result of a price decision. Each expenditure in your personal budget gets you something in return, which means you paid a price each time. Everything revolves around prices. Yet despite this pervasiveness—and the thousands of books and millions of articles dedicated to pricing—so many people stil

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Price Positioning: High or Low,neither the one whose prices are too high nor the one whose prices are too low. Both fools sacrifice profit unnecessarily. The question remains, though: Where is a company’s optimal price position? A company must make a conscious decision about price positioning. In fact, whether a company selects a

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