Titlebook: Conference Proceedings Trends in Business Communication 2022; Peter Schneckenleitner,Wolfgang Reitberger,Alexand Book 2023 The Editor(s) (

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Transcranial Doppler Sonographycompany, were strongly related to destination factors. The tourism company manager needs to consider destination factors as a supplement to hygiene factors to avoid dissatisfaction and increase attractiveness as an employer in tourism.

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Book 2023cientists present their new findings in the fields of marketing and communication after a peer-review process. The presented content will be mapped and submitted in form of Full Scientific Papers and will be the subject of this conference proceedings. The international conference took place virtuall

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,Nothing Ever Happens, and I Wonder: Dynamic Standstill of PR Between 1984–2020,e improvement of the actual performance is neglected. Hence, due to this imbalance, the possibility of professionalization efforts through a mutually reinforcing dynamic of increase between performance and influence cannot be fully exploited.

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The Storyporting Method in the Context of Sports Journalism, In this paper we present a pilot study that examines the usefulness of storyporting in the field of sports journalism using qualiative expert interviews. The findings support the usefulness of storporting in the field of sports journalism.

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,What’s in a Name? Communicating Forms of Toponyms at Greek Wine Labels, significance of wine communication. Two basic tools are proposed: the involvement of toponymy on the label and the storytelling technique as a core of the wineries‘ communication strategy. Additionally, relevant research data on Greek wineries are presented. The last part summarizes the main conclusions of this work.