Titlebook: Computing in Smart Toys; Jeff K.T. Tang,Patrick C. K. Hung Book 2017 Springer International Publishing AG 2017 Smart Toys.Internet of Thin

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https://doi.org/10.1007/3-540-32733-9er of 2016. The popularity of Pokémon Go offers a golden opportunity for marketers. The objective of this study is to use Pokémon Go as a case study to outline the marketing challenges facing a free-to-play mobile game.

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Jeff K.T. Tang,Patrick C. K. HungThe first book dedicated to toy computing, a new discipline that explores how technology influences and enhances the development of modern toys.Surveys emerging mobile computing technologies, trends,

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,Pokémon Go: Marketing Implications for Mobile Video Game,er of 2016. The popularity of Pokémon Go offers a golden opportunity for marketers. The objective of this study is to use Pokémon Go as a case study to outline the marketing challenges facing a free-to-play mobile game.

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