Titlebook: Competitive Intelligence; Chris West Book 2001 Chris West 2001 controlling.Internet.market research.strategy

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Legal Factors and Ethical Guidelines,e prepared to break the law in order to acquire intelligence, if the price is right. These organisations are not part of the competitive intelligence community but are trading on the back of the growing demand for competitor intelligence.

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https://doi.org/10.1007/978-3-8349-8374-9in advance, competition is easier to engage in when the current and future activities of the competitors are known or anticipated. In all competitive situations the accuracy and timeliness of the intelligence that is held may have a determining influence on the outcome of the engagement.

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https://doi.org/10.1007/978-3-8349-8374-9om external sources. The difficulty lies in the fact that they are rarely easy to identify and there are invariably limits to the depth of information they will disclose, particularly those sources that work within the companies being studied.

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The Development of Competitive Intelligence,articipants in markets have been studied and analysed regularly. These include distributors, specifiers, advisers and competitors. Each of them is a valuable source of intelligence for those attempting to define a winning strategy, though, to date, customer analysis has taken the lion’s share of research budgets.

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