Titlebook: Competitive Digital Innovation; Transforming Product Amit Basu,Steve Muylle Book 2023 The Editor(s) (if applicable) and The Author(s), unde

Substance

Digitally Enhancing Market-facing Processesr the same products and services, it can build competitive advantage by digitally enhancing the key transaction and decision support processes that it uses to access and serve its markets. We also explain how to operationalize market-facing process support and illustrate this by means of extended ex

激勵(lì)

CANT

Creating New Digital Productsof approaches that can be used by a business to create successful digital products in this chapter. We examine how to support market-facing processes for digital products, and provide an example through Barco Demetra.

Palpate

Engaging Consumersthe market value of its products as well as creating new channels for information exchange and value creation. We also examine how social media can be leveraged to add value in a competitive marketplace.

喃喃訴苦

脆弱帶來(lái)

freight

朋黨派系

Evaluating Digitalization Initiativesibe some metrics and methods for evaluating the effectiveness and success of digitalization initiatives, including ways to evaluate digital platforms. We also discuss how a business can sustain the value of its competitive digital innovations.

microscopic

CHYME

Competitive Digital Innovation978-3-031-23440-8Series ISSN 2731-5614 Series E-ISSN 2731-5622