Titlebook: Competition in Higher Education Branding and Marketing; National and Global Antigoni Papadimitriou Book 2018 The Editor(s) (if applicable)

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https://doi.org/10.1057/9781137291448ive. The book has a wide range of contributors, whose expertise spans higher education, sociology, quality management, comparative international education, marketing and branding, ranking, and educational philanthropy, all of whom have a major interest in global postsecondary education. In this chap

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Branding and the Search for Competitive Advantage in the Field of Mozambican Higher Education Throuilities they provide, the pedagogical approach they use, and the images of personalities shown on their websites. We then conclude that branding is becoming a strategy used by institutions to survive, pursue or even maintain competitive advantage.

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